Social video production has become an integral part of every brand’s marketing plan. We produce targeted video for our clients; we also make sure to creatively repurpose footage to maximize their budgets.
Below, you’ll see an example of repurposed footage. We’ve produced video for Jack’s Abby Craft Lagers since the day they opened so we’ve amassed some beautiful shots over the years. We took the best shots of the beer pours and compiled them into a one-minute video for social media.
They’re marketing team created video posts on IG and Facebook. Then, they shared shorter snippets of the video in their stories.
We edited a longer version of the video with graphics to play in the beer hall as digital signage. The digital signage video showcased their available beers with playful, animated call-to-action text.
When we schedule our kickoff call with a new client, or for a new production, we always ask how they’d like the video to play on social media. We like to plan for at least 3 social media cuts for our clients to leverage once the full video is complete.
Additional Digital Signage and Social Video Examples: