We produce social video campaigns for Joey Kramer’s coffee brand, Rockin’ & Roastin’ Organic Coffee. Kramer, Aerosmith’s drummer, hired us to create and manage the content to promote his products.
We built his website and online store. Then, we took photos of the product for the online store and Amazon. We then produced several commercial videos for its launch. Once the business was up and running, we began producing social video campaigns. One such initiative was the Coffee with Kramedog series.
This series showcased interviews with Kramer. Joey Kramer shared his thoughts behind his new business. He also shared some fun behind the scenes secrets about Aerosmith. We filmed over the course of a few days, including a series with WZLX.
We designed a custom character animation for the introduction of each video. The animation showed Joey Kramer as his alter-ego, Kramedog. The idea was that we would be able to repurpose the animation for other social video purposes.
The Coffee with Kramedog series for Rockin’ & Roastin’ Coffee was a bronze winner for B2C Branded Content Campaigns in the 38th Annual Telly Awards.
Here’s a look at other successful Social Video Campaigns