Medical and Healthcare Video Production
Helping Patients and Families Understand What’s at Stake
The Challenge
– Highly technical medical information
– Emotionally sensitive subject matter
– Need to inform without overwhelming or alarming
– Diverse patient populations with varying levels of health literacy
For Boston Children’s Hospital, the audience was primarily parents and guardians of pediatric kidney transplant patients.
For Northwestern University, the focus shifted to adult liver transplant patients across multiple clinical sites.
The Solution
MediaBoss developed a storytelling approach that balanced clarity, empathy, and trust.
BOSTON CHILDREN’S HOSPITAL
– Crafted language in close collaboration with the hospital team to ensure clarity without causing fear
– Cast spokespersons reflective of the patient population, including Latino representation
– Filmed live-action segments to establish trust and relatability
– Developed full-color, icon-based animation to simplify complex medical concepts
The animation style intentionally avoided facial detail—focusing attention on the message while maintaining inclusivity through varied skin tones.
NORTHWESTERN UNIVERSITY
Following the success of the Boston Children’s Hospital project, MediaBoss was recommended to support a similar initiative. We were excited to take on the project and design a custom solution with the end goal of producing four customized versions to use across different clinical sites.
– Conducted a deep dive into Northwestern’s brand and institutional voice
– Wrote and developed a new script tailored to adult patients
– Designed a distinct line-based animation style aligned with their identity
– Introduced illustrated characters with visible features to reflect diversity across patient populations
The Results
– Clinical trial enrollment filled efficiently for Boston Children’s Hospital
– Expanded engagement across multiple sites for Northwestern University
– Improved patient and caregiver understanding of complex treatment options
– A scalable video framework adaptable across institutions and audiences
The Bigger Impact
When patients and families understand what’s being asked of them, they can make informed decisions with confidence.
These videos didn’t just explain clinical trials—they helped people navigate some of the most important choices of their lives.