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All About That Bass…And Justice For Jason

By Erica LeBlanc

All About That Bass singer, Meghan Trainor, is currently on a country and worldwide tour, which has music fans with bass on the mind. It’s no coincidence that sound mixer for the 1988 Metallica album …And Justice For All, has just revealed a major secret about the bass presence, or lack thereof, on the album.

Steve Thompson, has been the center of accusations for the almost completely inaudible bass levels of Jason Newsted for the past 27 years. Fans have gone so far as to remix the album themselves to highlight his performance. In a recent interview, Thompson revealed that it was actually drummer of Metallica, Lars Ulrich, who was responsible. His conversation with Ulrich went as follows, “’See the bass guitar?’ and I said, ‘Yeah, great part, man. He killed it.’ He said, ‘I want you to bring down the bass where you can barely, audibly hear it in the mix.’”(Full interview here) Bringing down the bass coincided with bringing up the…drums of course!

You can listen to one of the remixes that provides justice for poor bassist Jason, below.

If you’re like me and don’t know anything else about Metallica, you may find yourself critiquing it in a different way…it could use a little more cowbell.

Cuts for a Cause: Documenting the Boston Bruins Giving Back

The Boston Bruins called us up earlier this month and asked if we would cover their eighth annual “Cuts for a Cause” event at Boston’s Park Plaza Hotel.

For the first time in the event’s history, the entire Boston Bruin’s team was slated to participate – thanks to the dedication of alternate captain, Patrice Bergeron.

The event works like an auction; participants bid on each player and the winner gets to shave that player’s head in front of the live audience. We captured all the action with one of our broadcast cameras and fed the live feed to a switcher which played back the footage on a large screen behind the action.

Here are a few shots of the fun. The proceeds from the event benefitted the Boston Bruins Foundation and Floating Hospital for Children at Tufts Medical Center.

 

Record Breaking: The Best of the Snowmageddon Time Lapse

By Erica LeBlanc

Title-town has done it again, with 108.6 inches, Bostonians have taken to their iPhone 6’s to capture time lapse footage of everything this record-breaking 2015 has brought our way.

Here are 5 of the best, and worst time lapse videos we could find on the internet. Your welcome.

The Most Dramatic

This video shows Bostonians (inches) and foreigners (centimeters) exactly how much snowfall has plagued the city.

The Most Relatable

Unless you were “that guy” who left his car to be devoured by Juno and her friends, we can all relate to this driver and his shovel.

The Most Unoriginal

Take your pick, from the title to the Benny Hill theme, this two men, 1 shovel team has ripped its 5k views from pre-existing successes. Regardless, the high-five at the end is adorable.

The Most Depressing

I’m not talking about their poor music choice, this time lapse is depressing, because the snow covered patio furniture and grill represent the burial of summer and happiness.

The Worst

This is the worst time lapse. A video intended to show a dramatic snowfall over 24 hours, filmed under a covered porch. Let’s use our heads people.

I Know You Want It: 5 times we thought…is this copyright infringement?

By Erica LeBlanc

Copyright lines can be blurred and it can be hard to know if a song is phareally original or not (I was forced to write that by none other than my own self).
Anyway, here are some examples of that and the true stories behind them.

Queen/David Bowie and Vanilla Ice
Under Pressure and Ice Ice Baby
Definitely Copyright Infringement
To loosely quote Chandler Bing, “Could this be anymore infringed?” Vanilla Ice barely owned up to it and reluctantly paid Freddie Mercury and David Bowie and also gave them writers credit. This should really reflect negatively on Mr. Ice’s listenership, but with that said, which song do you think I can karaoke to without the lyrics…word to your mother.

Abba and A*Teens 
Not Actually Copyright Infringement
As a teen, I thought myself wise beyond my years recognizing that Dancing Queen was not an A*Teens original and therefore the group was not worth listening to. Come to find out, if my angst-y teen self had done a little research, I would have discovered that A*Teens is actually an Abba tribute band called Abba Teens. That’s on me.

Huey Lewis and the News and Ray Parker Jr.
I Want A New Drug
and Ghostbusters
Copyright Infringement
These two songs are super similar and were released in the same year. It’s especially shady, because Huey Lewis was first approached to do the Ghostbusters theme. This ended up settling out of court. Also, I’m sorry, but have you even heard of the song I Want A New Drug? Who really won here?

Beyonce and Kelly Clarkson
Halo
and Already Gone
What?
Already Gone is one of those songs when it first comes on you think it’s something else…Halo. Both songs were written in 2008 and released in 2009, so it’s hard to believe that there was the possibility of Kelly Clarkson ripping off Her Majesty the Queen Beyonce, except…THEY HAVE THE SAME CO-WRITER! Apparently Kelly Clarkson confronted Ryan Tedder about it and tried to get the song removed from the album, but it was already in print. We all know if it was Her Majesty the Queen Beyonce, that song would have been removed from the album after print, and replaced by a 10-15 minute excerpt of her breathing and it would still be number one on Billboard today.

Madonna and Lady Gaga
Express Yourself
and Born This Way
Hissy Fit
(skip to around 2:20)

To innocent outsiders, this looks like a beautiful mash up of two songs with powerful messages done by a less than average baton twirler. In actuality, it’s a giant slap in the face to Lady Gaga. Meanwhile, has anyone even bothered asking the “ain’t no Hollerback Girl” Gwen Stefani about the marching band uniform, where is the news on this feud?

All of these feuds and accusations are ridiculous, much like Pharrell and his hat, and, like Pharrell and his hat, they have just
Got to Give it Up.

MediaBoss Upgrades Live Event Productions Film Gear

Framingham, MA – MediaBoss Television, a Boston video production company, announces the addition of BlackMagic’s ATEM 2 ME Production Studio 4K to their equipment roster.

“The ATEM 2 Production Studio is a powerful piece of hardware, now we can Record 4k video with 20 inputs,” Ian Barrett, Creative Director, said. “This is a real win for our sports, live music and corporate studio productions. This upgraded flypack gives us 3 times the camera and playback capacity combined with 4k resolution and faster communication.”

MediaBoss has a long history with BlackMagic’s live event switchers, having purchased one of the first boxes in Boston four years ago. BlackMagic’s hardware is an integral part of MediaBoss’s live event productions: music performances and concerts; live sports coverage; live conference telecasts; and broadcast television production.

The ATEM 2 M/E Production Studio 4K from Blackmagic Design is a live event multi-camera production switcher with 20 video inputs built into a 2RU chassis. Supporting NTSC/PAL/HD and Ultra HD 4K (3840×2160) video formats, the switcher connects to a wide range of cameras and sources, delivering a single program stream in SD, HD, or Ultra HD video. All this is done live and in real time with no rendering required. The switcher features a reference video input for synchronizing the switcher to other equipment using tri-level or blackburst sync. Each input also features its own frame synchronizer, which allows you to use cameras that do not feature Genlock as well as input video from computer sources.

About MediaBoss Television:

MediaBoss Television is a full-service online video and television production company that produces compelling video and animation content for blue chip companies and start-ups alike. MediaBoss is based out of an 8,000 square foot production studio in Framingham, MA.

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11 Winners The Academy Didn’t Have Time to Announce : Oscars 2015

By Erica LeBlanc

The Academy Award for…

Worst Part of the 87th Academy Awards
Neil Patrick Harris: He has won four Emmy Awards for his outstanding performances as a four-time host of the Tony Awards. Last night, we all learned that is not a gig he should stray from. Providing awkward, cliché, and predictable jokes, most of which appeared to upset Oprah, NPH proved that he should stick to song and dance that is written and choreographed for him, as his major success last night was the opening number. That bit with the briefcase was so hard to see. It was like watching a five year old trying to make a dove come out of his hat, but the dove died.

Most Awkward Presenter
Eddie Murphy: He is definitely very upset about something and is taking it out on Sunday night, televised events.

Most Uncomfortable Encounter
John Travolta: This wasn’t on Idina Menzel at all. We must keep our hands to ourselves John.

Most Talked About Snub
Joan Rivers: Are you kidding me right now?! I have a deep, emotional connection with Joan Rivers. She’s my bio quote on Twitter for goodness sakes, I couldn’t be more connected to her! (Side note- follow me @ericaleblanc99 I’m super obnoxious) That woman invented the red carpet, not to mention she had random roles in obscure movies! Shame on you Academy.

Least Talked About Snub
Elaine Stritch: She was a talent that film clearly didn’t deserve. Sure, she only had a few roles on the big screen, but remember when she out-eviled Jane Fonda in Monster-in-Law? THAT DESERVES SOME RECOGNITION! I’m so sorry, I’m just very passionate about this.

Snub That Should Just, Not Be A Thing…Always
Time: We understand that it is only 9:00 in California when it is midnight on the east coast, but it is midnight on the east coast. The show should not end on the beginning of a second day somewhere. That’s absurd.

SNL Appearance (Yes this is a category)
The Lonely Island: This made my little SNL heart light up with joy.

Making Everyone Cry
John Legend and Common: What power.

Wait, What Just Happened?
Lady Gaga: People forget that she can sing. She studied musical theater at a conservatory in New York…for an entire year or two.

Being Julie Andrews
Julie Andrews: Hearing her say “Dear Lady Gaga” in her perfect Julie Andrews voice made my heart smile.

The Bees Knees
Meryl Streep (with assist from Patricia Arquette): Yes go women and equal pay and all that, I’m just happy Meryl is happy.

 

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MediaBoss Television Lobby

Our Newest Team Members

FRAMINGHAM, MA: Social Media Manager, Erica LeBlanc and Video Development Producer, Emma Ratliff have both joined MediaBoss Television’s production team. Both will practice out of the company’s Framingham studios.

“We’re thrilled to have Erica and Emma join our growing production team. Both have very specific skills that will assist our company in providing more services to our established client list while at the same time expanding our company in to newventures,” said MediaBoss Creative Director, Ian Barrett.

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Our Top Story Tonight: 4 Minute Review of 40 Years of SNL

By Erica LeBlanc

I quite honestly don’t know where to begin. I suppose first off, you must all understand that nothing about this post will be neutral. It is coming from a place of biased love and obsession. It will be ranty, unorganized, nonsensical, and to be frank, I don’t care.

Saturday Night Live 40 did everything right, except for the one thing they did wrong.

The first Right thing was Betty White. Let’s be real, SNL could have had a 3.5 hour live show with Betty White and her tiny adorable self sitting in a living room chair smiling, giggling, talking about puppy dogs and the 23.1 million viewership would’ve been greater. Side note-she was not the lucky one in The Californians. Bradley Cooper has reached the height of his career with his solid 60-second make out session with the comedic queen. He is #Blessed.

Ugh, I just want to watch it again.

Next up, the remakes. It was amazing for those of us who haven’t seen some of the most famous characters and sketches live before, to watch them come to life during this episode. I’m talking Debbie Downer, Mary Katherine Gallagher, the Bass-o-Matic, Wayne’s World, ESPN Classic, Opera Man, Blues Brothers (Jim Belushi in for his brother), Marty and Bobbi Culp, and so many others. It just gave me chills. I mean Sean Connery? I’m so happy to have another way to offend Alex Trebek.

Subsequently, it was amazing to watch more recent SNL players and guests performing as former characters in past sketches. The most heartwarming impressions were from Emma Stone and Melissa McCarthy as Roseanne Rosannadanna and Matt Foley, respectively. Yesterday would have been Chris Farley’s 51st birthday. Oh! Something that positively cannot be left out; the Jimmy/Justin Cold Open! There were so, so, so, many references that you’d probably have to watch at least two more times to understand them all. You would, not me.

Jane Curtin, a.k.a. the original ignorant slut, and her bitches that get stuff done; Amy and Tina had a perfect mini Weekend Update moment that I will treasure for the rest of my life.

Moving right along, there was just the right amount of flashback content. They showed all of the right montages of classic sketches and funny moments and – OMG THE AUDITIONS! From Gilda Radner to Chevy Chase, Keenan Thompson to Will Forte, Kristen Wiig, Darrell Hammond, and Jim Carrey – BY THE WAY, Jim Carrey totally beat Matt Lauer on the red carpet. Lauer backed Carrey into a corner asking about not making it onto SNL because of Al Franken, which was exceedingly inappropriate and childish. SO Jim Carrey totally retaliated by asking Lauer where he was hiding Brian Williams, and it was beautiful how uncomfortable he became.

So you’re probably wondering what was done Wrong. “Yes, I am.” Well the answer is Kanye West. Every reference, joke, performance was utterly disgusting. Stop inflating the ego and notion that he is anything relevant or desired.

But just so we don’t end on a bad note, here is a piece of perfection.

There is so much more I have to say, but I know a lot of you have already left the page at this point. If you want to fan girl with me or tell me my opinion is wrong, please hesitate or don’t hesitate to contact me.

Buh bye.

Branded Content for Catalogic ECX Launch

One of our technology clients, Catalogic, approached us mid-January with a question: Could we produce 6 videos, create original, branded graphics to support the videos and amp up their social media sharing all in time for their launch February, 10?

We’re always up for a challenge and this was going to be a big one. We said ‘yes’, of course.

We quickly scheduled three shoots for the next week in our 30 ft x 30 ft studio space; two with their CEO, Ed Walsh, and one with one of their incredible Sales Engineering and Services Manager, Sathya Sankaran. We captured two high level videos and one deep-dive demo into their new product that would be edited into two versions – a highlight video and a complete video.

Tip: When we produce demo videos we like to shoot at least one angle of the presenter and edit in a screen capture of the demo in post. People engage with people and if you leave the friendly face out of your demo, you leave a lot on the table. 

Our production manager, Paul, and editor, Monica, worked closely to achieve a streamlined post production process for these three videos. Two of the videos were over 15 minutes in length, while a third was 5 minutes long.

Our Creative Director, Ian, flew to Texas to capture two customer interviews with our two-DSLR, ARRI Light Kit flypack while the rest of the studio got to work on new, branded graphics and social strategy.

Our FX Boss, Nick dreamed up some animated lower thirds and an animated logo to give the videos energy, while Catalogic’s VP of Marketing weighed in on how he wanted the video’s art cards to look.

Meanwhile, Erin and Social Media Manager Erica worked with Catalogic’s PR Team to implement a content sharing strategy that would create anticipation for their upcoming launch. Catalogic Twitter Analytics

When our Creative Director returned, Paul and Monica worked with their VP of Marketing and their Product Evangelist to make sure the storytelling was exactly on message.

We worked for four weeks straight and were able to deliver the 6 final assets to the Catalogic team in time for their (very successful) launch.

Our core team has worked together since 2008 and this certainly was not our first tight deadline. Our process is tested and true – and honestly, we love the challenge and love meeting a challenge together.

Here’s a screen grab of one of the videos we produced for them; it’ll link to their site where you can see more, if you are so inclined.

Catalogic Customer Testimonial Video

The Best 22.5 Million Spent at the Super Bowl This Year: Our Top 5 Favorite Ads

By Erica LeBlanc

The Super Bowl holds claim to the most coveted spots for advertisements in all of television. Why? Well this past Sunday, Nielsen recorded that 114.4 million viewers watched the Patriots destroy the Seahawks…well, destroy in those final 26 seconds anyway.

Every year there seems to be a competition over who produces the funniest commercial. And this competition isn’t a cheap one. Each commercial was estimated to cost 4.5 million dollars. So here are the top picks that stood out among the multiple film trailers and non-funny ‘be a good father’ PSAs – or as we put it in our headline, the best 22.5 million dollars spent at the Super Bowl this year.

T-Mobile did this right. Celebrity comedians making fun of themselves and fame as a whole, showing off ridiculously absurd and unrealistic rooms in the mansions neither of them probably actually have, and of course, the classic, “Girls are Better Than Boys, Sorry You Had a Boy”, conversation with new parents, all the while, never dropping the call.

If Clash of Clans can destroy the mental state of a wannabe Ra’s al Ghul, then it must be exceedingly powerful. This commercial is funny, because it reflects every person watching it. We all have sought vengeance on a free app. We all have had the urge to throw our birth certificate in the face of a barista. And we all regret the day we crossed an angryneeson52.

With yet another celebrity appearance, esurance appealed to the millions of depressed Breaking Bad followers with a glimpse into Walter White’s life after the series ended. Obviously, having a known drug…enthusiast…as a pharmacist is a hilarious situation, but the straight man (woman) in this commercial truly completes the funny package.

Fiat nailed their time slot by exposing a situation that, one can only assume, happens frequently to frisky Italian men across the world. Suspense is raised as the audience follows the little blue pill on its hard journey. To the excitement of surrounding women, the Fiat swallows up the pill and busts out into a burlier version of itself. A bang up job Fiat. But what happened to the old man? Well he has fallen asleep at what appears to be mid-afternoon.

“What is Loctite Glue? Why does it have a Super Bowl commercial? How can it afford a Super Bowl commercial? Why don’t I understand what is happening? Where can I get a unicorn pin? What did that last couple do with the glue?” There are no answers, there is only this: The fanny pack is back everyone.