Animated video is a powerful communication tool. Humans have communicated by using pictures since the beginning of time.
Visual content is the key ingredient to make the marketers’ coveted unicorn – online engagement. Posts with videos attract 3 times more inbound links than plain text posts. And videos increase people’s understanding of your product or service by 74%.
This is because people process visuals 60,000 times faster than they can read.
We’re contacted about animated videos for two reasons:
1. Clients are looking for a highly shareable video. Most of us grew up watching animation and learning from animation. The threshold to inspire a potential viewer to click on an animated video is low.
2. They have a complicated product or service they’d like to explain. Animation lends itself well to explainer videos because it can make the complicated sound simple. And that is appealing.
‘All right’, you say. ‘Sign me up. But how do I go about producing such an incredible communication tool?’, you ask.
This is where our Ultimate Guide to Producing an Animated Video will help.