Video Production Blog | Video Marketing Company Boston

The Ultimate Guide to Producing an Animated Video

Animated video is a powerful communication tool. Humans have communicated by using pictures since the beginning of time.

Our ancient relatives drew Pictograms and Ideograms to convey their messages. And our love of visuals has not waned over the course of millennia.

Visual content is the key ingredient to make the marketers’ coveted unicorn – online engagement. Posts with videos attract 3 times more inbound links than plain text posts. And videos increase people’s understanding of your product or service by 74%.  

This is because people process visuals 60,000 times faster than they can read.

We’re contacted about animated videos for two reasons:

1. Clients are looking for a highly shareable video. Most of us grew up watching animation and learning from animation. The threshold to inspire a potential viewer to click on an animated video is low.

2. They have a complicated product or service they’d like to explain. Animation lends itself well to explainer videos because it can make the complicated sound simple. And that is appealing.

‘All right’, you say. ‘Sign me up. But how do I go about producing such an incredible communication tool?’, you ask.

This is where our Ultimate Guide to Producing an Animated Video will help.

Continue Reading…


Monsters of MediaBoss: Our Creative Work Space Comes Alive

We built the ultimate creative work space when we moved into the 8,000 square foot industrial space MediaBoss now calls home. We have lime-pop support poles, a Koi pond, exposed brick and the Shoppers World sign hanging from our 13 foot ceilings.

But we can’t stop there.

In the spirit of the upcoming Halloween season, I started to see the every day objects in our studio a little differently.

Here’s a look at The Monsters of MediaBoss!

Continue Reading…


MediaBoss Television Pilot Partners Wins People’s Telly Award

Original Press Release Published Here


Contact: Erin Hayes


Framingham, MA September 9, 2015The Telly Awards has named MediaBoss Television as a winner in the 36th Annual People’s Telly Awards for their dramedy television pilot titled Partners. In addition to recognition from the Silver Telly Council, the judging panel that selects the Telly Awards winners, the Internet community helps decide the People’s Telly Awards winners. With nearly 12,000 entries from all 50 states and numerous countries, winning the People’s Choice is truly an honor.

Continue Reading…

Video Production Buzzwords, de-Buzzed

Buzzwords, De-buzzed: 10 Definitions For Video Production Jargon

The first time I was on set I was a writer at the Boston Herald but transitioning to the Production World. It was one of the first gigs I went on with our now-Creative Director, Ian Barrett. We were filming a firefighter auction in a Boston bar for a television pilot. He asked me if I saw any ‘AC’ around.

It was winter. The dead of January. I thought he was nuts. Why would he be looking for air conditioning right now? [Spoiler: He wasn’t.] Continue Reading…

Production Firm Knows Who's Boss

Production Firm Knows Who’s Boss – MetroWest Daily News

By Bob Tremblay/Daily News Staff

Credit for the name MediaBoss goes to Ian Barrett, the creative director of the Framingham-based production company.
“The name derived from two sources,” explain Erin Hayes, the firm’s CEO and co-owner. “First, it’s a very powerful engine – the Boss 302 engine. The other part of this is the Boss Level of a video game – the hardest level to beat.”
Located at 92 Blandin Ave., the company was launched in 2008 with Hayes and Paul Bouley as owners. The four partners – Hayes, Bouley, Barrett and Nick Clarke – all reside in Framingham.

Continue Reading…

3 Rules for Workprov

3 Rules for Workprov: How to Incorporate Improv In the Workplace

[Spoiler Alert: Workprov is Never Defined]

Q: What is a location that will fit on this post?
A: My office!

Great we’ll take the suggestion of office to start this blog.

I am an employee of Boston’s Improv Asylum and during my (nontenured) time there, I have seen my fair share of businesses holding company outings to enjoy the funny people of the stage.

From the company’s standpoint, it is a great way to bond with coworkers and have something to talk about by the water cooler on Monday. As an employee, one just sees a large group of adults lost in the freedom of an open bar.

A company outing to a local improv theatre should be used as an opportunity to observe skills that can be translated into any and every situation one could encounter in the workplace…and to watch the funny people be funny.

Continue Reading…


The Four Biggest Video Marketing Trends

The Four Biggest Video Marketing Trends (We’ve Seen This Year)

2015 has a been a great year for video.

Everywhere we turn, the internet gives us another study reporting the adoption and effectiveness of video.

Hardly anyone questions the strength of video marketing. But what type of video should you use and how should you use it?

We have about a million great ideas to help answer that. So, to help inspire you, we’ll start with sharing the four of the biggest video marketing trends we’ve seen this year.

Continue Reading…

I’ll Write You A Symphony: Behind Jared Dylan’s Music Video

By MediaBoss Team

Jared Dylan, 20, is going into his senior year at the University of Miami Frost School of Music, with more than a little bit of rock star credibility.

The aspiring singer/songwriter’s music video for the single “Symphony” dropped last week and he’s been getting 10,000 hits a day since it premiered on YouTube.

Not too shabby for an independent artist, but there is a lot more to the story than that. The first interesting bit is that he actually wrote “Symphony” when he was 16, and this overnight success has been four years in the making.

Continue Reading…

5 Things You Need to Know About Live Stream Production

Get in Touch

Hi, it’s Paul from MediaBoss TV. Live Stream Video is a great way to get your message to the world. And it’s something we love to do at MediaBoss.

Whether it’s a presentation for your national offices or a product demo across the world, a well produced live stream can be an excellent communication tool.

That’s why today, I’m going to share 5 things you need to know about Live Stream Production.

Continue Reading…

MediaBoss Wins Telly Award

MediaBoss Selected Winner in the 36th Telly Awards for Ready, Set, Snow!

This winter we sat down with people behind Framingham’s Public Works. They wondered if we could produce a video that showcased their snow clean up and removal operations. Of course!

Although the Public Works story may seem mundane, we were up for the challenge to prove otherwise. A strong DPW is the key to any successful community. And the key to great video is great storytelling. Great storytelling is what MediaBoss does best.

We were honored to tell their story as their dedicated team worked around the clock to keep Framingham’s roads safe and clear in the midst of the worst recorded winter in the history of Massachusetts.

And the best part is, we kept our word and we did produce an award-winning video.

Ready, Set, Snow! won a Telly Award for online informational video.

Check out the video below. The full press release follows.

Continue Reading…

Let Your Hair Down

Let Your Hair Down – Adam Ezra Group’s Music Video Release

This winter, in the midst of record-breaking snow fall, our friend Adam Ezra, of the Adam Ezra Group, reached out to us about producing a music video for his single “Let Your Hair Down.”

He had lined up an incredible crew of talent for the project: Director Ben Tishler, Director of Photography Jason Thompson, Camera Operator John Cole and Editor Neil Miller. We were honored to join the team as a producer and were thrilled to open up our studio for the location of the video.

We’ve had the pleasure of working with Ezra for the last 3 years, live broadcasting his Ramble benefit concert. He’s smart and talented guy and we just knew the team he had put together would be A-List.

Continue Reading…

Branding and Logo Design

Branding and Logo Design: Angel City Games

Eight years ago our Creative Director, Ian Barrett, was sitting at a patio bar in Los Angeles to kill time before his flight home to Boston.

While he was enjoying his beer he couldn’t help but overhear the conversation going on next to him between a husband and wife. They were discussing their toddler boy and a possible upcoming surgery their son needed. Ian slid his chair over and said ‘Excuse me, but I couldn’t help but overhear …’

Continue Reading…

The Tony Awards-

Tony Awards: What You Can’t See on TV


Did you know you can actually buy tickets to the Tony Awards? It’s true, I did it! My friend and I spent $334 each (including fees, no shame) to watch the 69th Annual Tony Awards from seats in the third from last row of Radio City Music Hall.

We all know the flow of an Awards Show. The witty hosts; the build up to an award; the acceptance speeches; the seated celebrity cutaways.

I wanted to share what happens when the cameras aren’t on during a live awards show.

Continue Reading…

4 Tips to Publish Video

Where to Publish Video: 4 Tips

Now that you’ve invested in Video Marketing, it’s time to take the steps to get the best ROI for your completed, perfect video.

How do you do this? You publish it and promote it!

Not sure where to start? Here are 4 quick tips on where to publish video.

Continue Reading…


6 Helpful Interview Tips for Your Next Video

It’s Not What You Do. It’s The Way You Do It.

Imagine you scored a 20 minute, 1-on-1 interview with one of the hottest talents in your industry. Now imagine they’ve said yes to having it filmed. This is an opportunity that could make or break your career.

How do you prepare?

A bit of background:
For five years in my 20s I had the opportunity to interview some of the most talented people in the world for a Boston newspaper. I had the chance to talk to big names from Former Vice President Al Gore to screenwriter/director Nora Ephron. Some of the interviews I’m proud of (Mr. Gore told me I was his most entertaining interview!). Others haunt me (Nora Ephron had me tongue-tied).

My mistakes helped me develop 6 interview tips to guarantee a great end product and a great experience for me and the interviewee.

Continue Reading…

7 Must Have Videos

7 Must Have Videos for Every Content Marketing Strategy

The 7 Must Have Videos for Your Content Marketing Strategy

You know that your marketing strategy isn’t complete without a comprehensive content marketing plan. There are countless studies that show your visitors are looking for quality content before they make a purchasing decision and we all know that Google prefers real content to keyword-stuffed content.

Continue Reading…

10 Inspiring Quotes Filmmakers

10 Inspiring Quotes from Our Favorite Filmmakers

Great Quotes from Great Filmmakers

When we’re in need of inspiration we draw from our favorite creatives.

To that end, we culled a SlideShare document of 10 inspiring quotes from 10 of our favorite filmmakers. So if you’re feeling like you could use a fresh perspective, take a look – and if you’re  in a hurry, we’ve written the quotes below for an easy skim.

Continue Reading…

4 Lighting Tips

4 Lighting Tips You Shouldn’t Shoot Without

4 Lighting Tips for Great Video

Occasionally, you may not have the luxury of hiring a professional production company to shoot your video for you. Maybe there’s a last minute opportunity to interview a star customer and there isn’t time to schedule a crew (though you should still give us a call to see), or maybe there’s a syngeristic moment that presents itself at a trade show. Or maybe, you want to do something creative after work and shoot a web short.

Whatever it is, you’ll want to make it look as good as possible.

So you should go out and buy a top-of-the-line video camera for these moments, right?


The key to great video is not the camera. It is the lighting.

Continue Reading…

Future Features of Social Media

Future Features of Social Media: Q&A

Q: Who?

A: Twitter.

As a Social Media Manager I spend most of my day on Twitter, so I have noticed the recent updates Twitter has made. For instance, quoting a tweet had been such a pain in the past (see what I did there?), not enough characters, weird short links, basically a poor feature with good intentions.

The new format is fantastic. A quoted retweet is essentially posted as an interactive image, using significantly fewer characters while allowing one to easily access the original tweet.

Continue Reading…

6 Mile Moment

Boston Marathon: 6 Mile Moment 2015

Monday’s 119th Boston Marathon could have had better weather. But Framingham’s residents didn’t seem to notice the less-than-perfect conditions.

Downtown Framingham was packed with excited spectators – gathered together for Framingham’s second annual 6 Mile Moment – to cheer on the runners and take part in the event’s festivities.

Continue Reading…

The Bandit Band Member of the Boston

The Bandit Band Member of the Boston Marathon

 “Hey, didn’t I see you singing a ZZ Top song back there?”

Brendan Cheever is a Framingham local, the owner of Cheever Industries, and a marathon runner, who has had two extremely unique experiences at the Framingham 6 Mile Moment.

“Oh, the Marathon’s coming up on Monday, I think I’ll run it.” Cheever was a bandit runner as a kid, jumping in and running for about six miles before stopping at The Chicken Bone to watch the trained runners go by. He finally got the chance to officially run the marathon in 2013.

Cheever’s oldest son has autism and attends the Nashoba Learning Group out of Bedford, MA. Each year, the school receives bibs for the Boston Marathon and after getting an email about registering to run, Cheever thought, “Well if I click on this now, this is going to change my life.”

Continue Reading…


MediaBoss to Produce 6 Mile Moment, Live Stream of Boston Marathon

Framingham, MAMediaBoss Television, along with Framingham Downtown Renaissance (FDR) and the Town of Framingham, will host the second annual 6 Mile Moment Monday, April 20, 2015 from 9AM till 2PM at the crossroads of Routes 126 and 135 in Downtown Framingham to honor the runners and fans of the Boston Marathon (rain or shine).

The concept of the 6 Mile Moment event sprung from a creative meeting in late 2013 between MediaBoss Television and Holli Andrews of FDR. The group and the Town of Framingham wanted to create an inclusive event for Boston Marathon runners and Framingham’s residents. MediaBoss had live streamed the Boston Marathon for their network in 2012 and 2013 and Creative Director Ian Barrett suggested producing a 6 Mile Moment broadcast from Downtown Framingham.

Continue Reading…

MediaBoss Television Web Series Tandem Bike Cops Wins Awards at LA Web Fest

07-April-2015FRAMINGHAM, MA – The Web series Tandem Bike Cops produced by Framingham based MediaBoss Television, took home two LA Web Fest awards Saturday in the highly contested, comedy category this weekend. Tandem Bike Cops follows the crime fighting antics of two rookie officers in a police department with no budget, set in a fictitious western Massachusetts town called Boone.

Continue Reading…

Justin Bieber Roast

A Roast of Roasters Roasting Roasters

It was a Roast for roasting Roasters, also Justin Bieber was there.

Is it just me or is the name that follows “The Roast of” just a celebrity endorsement to get millions of people to watch comedians make fun of each other? Now, this is not something I am opposed to, which is why I decided to highlight the best Roasters Roasting Roasters jokes of the night.

Continue Reading…

All About That Bass

All About That Bass…And Justice For Jason

All About That Bass singer, Meghan Trainor, is currently on a country and worldwide tour, which has music fans with bass on the mind. It’s no coincidence that sound mixer for the 1988 Metallica album …And Justice For All, has just revealed a major secret about the bass presence, or lack thereof, on the album.

Continue Reading…