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7 Must Have Videos for Every Content Marketing Strategy

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Erin Hayes

Erin's a producer, writer and content lover. Oh, and she's the CEO of MediaBoss.
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The 7 Must Have Videos for Your Content Marketing Strategy

You know that your marketing strategy isn’t complete without a comprehensive content marketing plan. There are countless studies that show your visitors are looking for quality content before they make a purchasing decision and we all know that Google prefers real content to keyword-stuffed content.

Video Content Marketing Stats

Video marketing is a critical part of your business’s content marketing strategy. Video is considered to have the second highest ROI (51.9%) in marketers content strategy according to a recent survey by eMarketer. They improve engagement rates,  increase product knowledge and, according to Digital Sherpa, a whopping 1/3 of all online activity is spent watching video.

And these stats won’t be decreasing any time soon. According to Cisco, video will account for 69% of all consumer Internet traffic by 2017.

But video production can seem like an intimidating process to some and we’ve all heard sad stories of video investments gone wrong. Like all content, videos need to be vetted. They need to have clear goals and proper execution from pre-production to distribution.

Bad content can be worse than no content at all.

Over the last decade we’ve produced marketing videos that have helped launch companies, get startups sold and have innovated blue chip businesses.

In that time we’ve developed a tried and true suite of video we recommend to all of our clients:

The 7 Must Have Videos for the Most Effective Content Marketing Strategy.

But we just call it the 7 Must Have Videos.

We’ve created a SlideShare for the quick hit, but for more in-depth advice read on below.

NO. 1: THE COMPANY OVERVIEW

Think of this video as a virtual introduction; it’s the smile, eye contact and firm handshake of your website. It should give the broad view of what your company does and why it does it. The language should be simple and easily digested.

[Note: This isn’t an Explainer video. An Explainer video gets down into the specifics of your service or product. Explainer videos are critical to your content marketing strategy but we’ll cover that in a minute.]

The goal of this video is to welcome your viewer and entice them to learn more about how your company could simplify their life. It’s a great home page or landing page video.

Landing pages with video see an 86% increase in conversions according to a study by WebDAM solutions.

A good length of this video is under 2-minutes.

Now, how do you boil down your incredible company in under 2 minutes?

Our Advice:

  • Brainstorm the 3 key takeaways about your company.
  • Write 1 page, double spaced.
    • Break the page down by:
      • Intro paragraph
      • Key takeaway 1
      • Key takeaway 2
      • Key takeaway 3
      • Closing paragraph

It may seem tough to try and get 5 pounds of sugar into a 2 pound bag, but all you need to do is boil it down and it will all fit. Promise.

NO. 2: THE TALKING HEAD (or THOUGHT LEADERSHIP) VIDEO

The Talking Head video puts a face to a name and it’s a great opportunity for you to leverage the insight of your C-Level execs while branding them as experts in your field. The more people you have out there talking about you, the more people will find you.

Now, why should you produce a talking head video when you have a white paper that reflects the insights of your C-Level Exec? Because Humans Like Other Humans.

In fact, according to Forbes:

“The Fusiform Facial area makes us pay attention to faces – this is an actual brain function that hard-wires us to use the human face as a gathering point for information and believability.”

Also, there’s this fun fact from Digital Sherpa: Videos increase consumers’ understanding of a company’s product or service by 74%.

Also, tapping into top internal talent will show your company’s dedication to its customers travels all the way to the top.

Our Advice:

  • Write a script, and then write it again.
    • Then, share it with the video production experts you hire for their feedback on language, too. Writing for the page and writing for video are two different animals and everyone has a different speaking tone. If you can say something with one word, don’t use three. Try to be kind to your speaker and don’t put ‘X’ sounds next to ‘C’ or ‘S’ sounds.
  • Use a Teleprompter.
    • Most video production houses will have one. If they don’t, they should because Teleprompt + makes a great app for the iPad.

NO. 3: LAUNCH VIDEO

A launch video can help build excitement around your launch and encourage social sharing.

Launches are major milestones for every company. Whether it’s a company launch, a product or a service launch, it takes months of hard work and long hours to make sure you’ve got all your ducks in a row.

Maximize your promotion effort and produce a video to introduce the subject of your launch and tell the world why it will be a better place now that you are here.

Did you know that videos are shared 12 times more than links and text posts combined?

Ok, so people share video, but will that translate into leads? According to Entrepreneur.com, yes. After viewing a video, 75% of users check out a marketer’s website.

Our Advice:

  • Keep this video fun and under 2 minutes.
  • If you have the budget, consider hiring professional talent or animating it.

NO. 4: CUSTOMER TESTIMONIAL

You know your product/service is the best on the market, but anyone will tell you that this sentiment carries more weight when shared by your customers instead of your VP of Sales.

Written Case Studies and Customer Quotes are fantastic, but in today’s visual world it’s important to include a video in this content marketing package.

If you scroll back up to No. 2 in this list you can re-read the factoid about the Fusiform Facial Area. Humans like to hear from other humans, plain and simple.

According to WebDam Solutions, Customer Testimonials have the highest effectiveness rating for content – 86%! And the marketing mavens at Econsultancy report that 70% of consumers trust the opinions of unknown users.

So, reach out to your happy customers and ask if they’d be willing to sing your praise on video.

Our Advice:

  • Come prepared with a single sheet of questions.
  • Keep eye contact and smile when you’re asking questions.
    • This will help your customer feel at ease and smile back at you, and more importantly, the camera!

NO. 5: ANIMATED EXPLAINER

If a picture tells a thousand words, then an animation will tell millions, right? Right. 1.8 million words per minute.

We love animations, and we know we aren’t alone. According to Unbounce, Animated Explainer videos increase conversion rated by an impressive 20%.

Animations evoke emotion. Nearly every child grew up reading illustrated books or watching Saturday morning cartoons. This emotional charge entices us to click or push the play button when we see an animated thumbnail.

And then there’s this:

93% of communication is nonverbal and individuals process visuals 60,000 times faster than text (ETC Web).

This makes sense when you consider that civilizations have been sharing information via illustration for literally thousands of years. Tap into this universal form of communication and explain your product or service with a custom 2D or 3D animated explainer.

Our Advice:

  • Give yourself some lead time with this project. Animations are time consuming and you don’t want to incur a rush charge.
  • Keep the video between 60 and 90 seconds (about a page of double-spaced text).
  • Get creative with it!

NO. 6: PRODUCT OVERVIEW

Product Demos are immensely helpful to guide prospects through the buyer’s journey. They help prospects become leads by familiarizing them with how to use your product; they create customers from leads because they show you’ll have their back should they have questions; and they help create happy customers because your customers know they can count on you for support.

Product Demos also simplify the lives of your sales team and technical team. If your company has a robust resource page of videos, they can reference them during support calls and include links to them in their customer emails.

Speaking of email, did you know that an introductory company email that includes a video receives an increase click-through rate by 96%? (Digital Sherpa)

A Product Demo – or an Animated Explainer for that matter – make fantastic additions to introductory emails.

Our Advice:

  • Write a script and a corresponding shot list.
  • This will guarantee you get the shots you need whether you are producing a video with a host or voice over driven video.
  • If your product is software based, plan on running a screen capture while you host the demo.

Bonus tip for screen capture: Keep your mouse still until you need to use it.

NO. 7: SOCIAL VIDEO (or ‘VIRAL VIDEO’)

Produce a video that will inspire your audience to share your message organically. Easy, right? Well, with the right production partner and the right expectations, it doesn’t have to be impossible.

The ‘Social Video’ is the savvy marketer’s way of harnessing the elusive Internet Unicorn, the ‘Viral Video’.

Hubspot recently wrote blog consisting of a compendium of data on how to produce a viral video. Laughter was an important factor (so was having a kid say something unexpected, but that’s the problem with Viral Videos; they don’t necessarily speak to people who could turn into leads).

Burst Media reports that comedy is the most popular form of online video content among all viewers, regardless of age, at 39%. And, it gets better. Posts with videos attract 3 times more inbound links than plain text posts.

Most importantly, people fall in love with video.

We’ll leave you with this excerpt from an Entrepreneur.com article by contributor Lizart Margalit, PhD, a resident psychologist at ClickTale:

When we watch a video, we become immersed in it and create an empathetic connection with the screen. If you want your visitors to fall in love with your content, it makes sense to deliver it via video. That’s because it’s much easier for us to become emotionally attached to something we watch in a video than something we read in an article.

Emotions are mediated by automatic physiological (motor-sensorial) reactions, which can be explained through a process called mirror-neuron mechanism. A mirror neuron is a neuron that fires not just when we ourselves perform an action, but also when we watch someone else perform that same action. Our brains mirror what’s unfolding before us as if we were part of the scene, even if we are just sitting passively on the sidelines.”

Let people fall in love with you and your brand and include these 7 must have videos in your content marketing strategy.

10 Inspiring Quotes from Our Favorite Filmmakers

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Erin Hayes

Erin's a producer, writer and content lover. Oh, and she's the CEO of MediaBoss.
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Great Quotes from Great Filmmakers

When we’re in need of inspiration we draw from our favorite creatives.

To that end, we culled a SlideShare document of 10 inspiring quotes from 10 of our favorite filmmakers. So if you’re feeling like you could use a fresh perspective, take a look – and if you’re  in a hurry, we’ve written the quotes below for an easy skim.

“A good film is when the price of the dinner, the theatre admission and the babysitter were worth it.”Alfred Hitchock

“When people ask me if I went to film school I tell them, ‘no, I went to films.”Quentin Tarantino

“The Secret to the movie business or any business, is to get a good education in a subject besides film – whether it’s history, psychology, economics, or architecture – so you have something to make a movie about. All the skill in the world isn’t going to help you unless you have something to say.”George Lucas

“There’s nothing creative about living within your means.”Francis Ford Coppola

“Be conscious of the filmmakers that speak to you. Be shameless about stealing from the. Oddly, your own voice comes out.”Nancy Savoca

“If there’s specific resistance to women making movies, I just choose to ignore that as an obstacle for two reasons; I can’t change my gender, and I refuse to stop making movies.”Kathryn Bigelow

“There’s nothing quite like the idea of failing spectacularly to excite a film maker.”Mike Figgis

“A film is- or should be – more like music than fiction. It should be a progression of moods and feelings. The theme, what’s behind the emotion, the meaning, all that comes later.”Stanley Kubrick

“Whatever you choose, however many roads you travel, I hope that you choose not to be a lady. I hope you will find some way to break the rules and make a little trouble out there, And I also hope that you will choose to make some of that trouble on behalf of woman.” – Nora Ephron

“A film is never really good unless the camera is an eye in the head of a poet.” – Orson Welles

4 Lighting Tips You Shouldn’t Shoot Without

4 Lighting Tips for Great Video

Occasionally, you may not have the luxury of hiring a professional production company to shoot your video for you. Maybe there’s a last minute opportunity to interview a star customer and there isn’t time to schedule a crew (though you should still give us a call to see), or maybe there’s a syngeristic moment that presents itself at a trade show. Or maybe, you want to do something creative after work and shoot a web short.

Whatever it is, you’ll want to make it look as good as possible.

So you should go out and buy a top-of-the-line video camera for these moments, right?

Wrong.

The key to great video is not the camera. It is the lighting.

What?

Yes. It’s the lighting that can make or break a video.

Are you familiar with a guy named Stephen Spielberg?

Don’t get us wrong; we aren’t arguing that he shoots with cheap cameras.

He absolutely does not.

But his films’ distinct looks have everything to do with a man named Janusz Kaminski. Kaminski is the Oscar-winning cinematographer who has been behind every Spielberg film since 1993. His lighting is world-renowned and emulated by the best in the business.

In fact, you know that incredible shot in True Grit – the shot that introduces Jeff Bridges’s character for the first time in the court house, backlit and bathed in sunlight? Cinematographer Roger Deakins credits Kaminski’s influence for that scene. (Read more about that here).

Now, we’re not purposing that this blog post is a master class in lighting, but we do have 4 practical lighting tips that will help you shoot a great looking video. For our visual learners – check out our SlideShare below.

No. 1: White Balance, Please.

Please white balance. Forgetting this simple step can ruin a video right out of the box. No kidding. Clients ask us to ‘fix’ their self-shot footage every once in a while and many times we are able to accommodate this request. But if they did not white balance before shooting, the process becomes tricky. And costly.

How to White Balance:

First, RTFM.

Then, keep a plain white card in your kit. If you forget your plain white card, see if you can grab a piece of blank printing paper somewhere.

Point your camera at the white card and then press your camera’s white balance button you read about in the manual.

But, what if my camera doesn’t have a white balance?

If you are using a single chip HD camera then you have no control of the white balance settings because it’s on full-time auto. But don’t fret. There are ways to make sure you are getting the best out of your camera. Just make sure you are dealing with only ONE type of light at a time.

Open the shades and turn off the flourescent lights and you will have the control you need. If you’re shooting in a windowless office with Fluorescent lights, make sure you turn off any desk lamps. The desk lamps are most likely Incandescent lights and Fluorescents and Incandescents do not mix well.

No. 2: Use the Sun.

Because, sometimes the best things in life are free.

The first major source of light is also the best source of light. The sun has a full spectrum of light and it renders color well.

A Few Tips:

Position your subject one of two ways:

Film them with the light shining directly in their face (if they are comfortable and don’t need to squint too much), or film them at an angle so that one side is hot and one side is not.

Try not to shoot at noon. The shadows come from above and are difficult to get rid of. Early morning and afternoon has softer light with a more golden tone and fills your subject better.

No. 3: Add an External Camera Light.

When the lighting comes from a source above, like a gym or an office or outdoors at midday, a camera light is excellent for filling in the annoying shadows that appear on your subject’s face.

There are literally hundreds of different options. We like our LED light panels, but there are less expensive options. You can find perfectly adequate external lights for $30.

No. 4: Use a Light with a Stand

A light on a stand is an important upgrade to your production rig for a couple of reasons.

1. They give brighter light over a larger area

2. They allow you to move the camera angle without moving the lighting set up.

Bonus Tip:

Take care to isolate your light sources.

i.e. Close or open your shades, turn off office lights, etc.

And Remember:

When you mix light, your primary source needs to be the brightest!

We hope these tips help you out on your next production. If you think we missed something important, let us know in the comments!

Future Features of Social Media: Q&A

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Erin's a producer, writer and content lover. Oh, and she's the CEO of MediaBoss.
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Q: Who?
A: Twitter.

As a Social Media Manager I spend most of my day on Twitter, so I have noticed the recent updates Twitter has made. For instance, quoting a tweet had been such a pain in the past (see what I did there?), not enough characters, weird short links, basically a poor feature with good intentions.

The new format is fantastic. A quoted retweet is essentially posted as an interactive image, using significantly fewer characters while allowing one to easily access the original tweet.

Q: What?
A: See Friendship

The next step for Twitter is to take a note from Facebook (yeah, I wrote it. Facebook.)

There’s a feature on Facebook called “See Friendship”. If you’re unfamiliar, log onto Facebook (in a separate tab to keep this page alive, please, this is all I have), pick one of your friends and click on the ellipses over their cover photo. In the drop down menu, click on “See Friendship”. The feature allows you to see your Facebook history with a person – events attended together, photos taken together, mutual friends, likes, and posts. Feel free to explore…I’ll wait.

Q: I’m back. How?
A: Welcome. A Twittership

Now, think about applying this concept to Twitter, but in a slightly different way. Since you are able to easily follow and communicate with those who don’t necessarily follow you back (i.e. celebrities, major corporations), the ability to “See Friendship” should apply to those relationships as well. You can already see what followers you have in common, but there’s no way to see previous tweets you have directed at other users and visa versa. This application, which I have termed “See Twittership” (yes, I just graduated college), would allow you to see previous Twitter interactions including tweets/replies, favorites, and common retweets.

That way you don’t have to take a screenshot when a celebrity interacts with you cause that’s lame. Who does that, what? Hello?

RachelDratch

Q: Hello. Will Twitter pay you for this idea?

A: They absolutely can – @Twitter.

Q: Does writing “@Twitter” while not on Twitter mean the company is automatically notified you have said something to them?
A: 
…No.

Filed under: Socially Awkward

6 Mile Moment Framingham MediaBoss

Boston Marathon: 6 Mile Moment 2015

Monday’s 119th Boston Marathon could have had better weather. But Framingham’s residents didn’t seem to notice the less-than-perfect conditions.

Downtown Framingham was packed with excited spectators – gathered together for Framingham’s second annual 6 Mile Moment – to cheer on the runners and take part in the event’s festivities.

Middlesex Savings Bank partnered with Black Cow Ice Cream to give away free ice cream; there was face painting, free swag and T-shirts galore. Jamin’ 94.5 broadcast from Deluxe Depot Diner, where spectators could pop in, warm up, enjoy a Jack’s Abby and some of their famous diner fare.

Outside, DJ Haze and the Bloco Afro Brazil band took turns performing for the crowd and spectators, helping to keep atmosphere fun and lively.

Last year MediaBoss partnered with Holli Andrews of Framingham Downtown Renaissance and The Town of Framingham to put on the inaugural 6 Mile Moment. Together, our  goal was to create a moment that people could capture and share world-wide. We were beyond pleased to see such a fantastic turn-out in its second year despite the cold weather and rain.

Patriot’s Day has always galvanized the people of our state: the date commemorates the beginning of our fight to gain independence from Great Britain; it’s a the day of our Boston Marathon when throngs of citizens stop what they are doing to cheer on the incredible athleticism and will-power of the runners that come from around the globe to race through our streets. And now, since 2013, it signifies our refusal to give in to fear and hatred and our commitment to working together for a better future.

We, as residents of Massachusetts, showed this last year and we proved it again this year. The level of coordination between the Town of Framingham, Department of Public Works, Framingham Fire Department, Framingham Police Department, State Police, FBI and Homeland Security was extraordinary. We are incredibly humbled to have the honor of working along side these hard people, incredibly smart people.

We, along with reps from The Town of Framingham and Holli from FDR, worked with the Framingham Police to make this event happen for its residents. It’s their first priority to keep the people of Framingham safe and to make them feel safe. We are grateful for their guidance.

We live streamed the race live from the 6 Mile Moment with our favorite new piece of equipment, the BlackMagic ATEM 2 M/E Production Studio 4K. We’ve produced broadcasts for every type of event from Head of State summits to professional sports to world-wide corporate communications and medical conferences, but we’ll be honest: The weather at this year’s Boston Marathon made this one of the toughest broadcasts we’ve done, yet.

We are already looking forward to next year’s event and given the excitement of the local businesses, the town and its residents we know 2016’s 6 Mile Moment will be even bigger and better!

Special thanks to Holli Andrews for coordinating the sponsorships and the Bloco Afro Brazil band. Thank you to the DJ, Jon Hayes (DJ Haze). Thank you to our sponsors, Middlesex Savings Bank, Consigli Construction, The Deluxe Depot Diner (who provided power and Internet to us for our broadcast) and The Town of Framingham. And of course, thank you to our crew!

Photos by Mike Neilan

 

6 Mile Moment Runner

The Bandit Band Member of the Boston Marathon

 “Hey, didn’t I see you singing a ZZ Top song back there?”

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Erin Hayes

Erin's a producer, writer and content lover. Oh, and she's the CEO of MediaBoss.
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Brendan Cheever is a Framingham local, the owner of Cheever Industries, and a marathon runner, who has had two extremely unique experiences at the Framingham 6 Mile Moment.

“Oh, the Marathon’s coming up on Monday, I think I’ll run it.” Cheever was a bandit runner as a kid, jumping in and running for about six miles before stopping at The Chicken Bone to watch the trained runners go by. He finally got the chance to officially run the marathon in 2013.

Cheever’s oldest son has autism and attends the Nashoba Learning Group out of Bedford, MA. Each year, the school receives bibs for the Boston Marathon and after getting an email about registering to run, Cheever thought, “Well if I click on this now, this is going to change my life.”

He would actually have to train for this marathon.

Aside from bandit running, Cheever never considered himself an athlete, but definitely a musician. He was the front man of Controlled Aggression as the lead singer and bass player for about ten years, performing with the likes of Staind, Nullset, and even Godsmack. As someone with such a passion for music, it’s funny that he doesn’t listen to it when he runs. In fact, he doesn’t even keep his phone with him.

“Everybody thinks because I’m in a band that I want to listen to music when I run, but I don’t like to listen to music when I run. I just like to listen to the birds that you wouldn’t hear if you were plugged into electronics.”

Cheever was unplugged at the 2013 Boston Marathon and enjoyed the noise of the crowd, he high-fived sign-holding family members outside of TJ’s in Ashland as he made his way to the 6 Mile Moment. While running down Waverly street, he knew his friends that make up the band Tester were performing in the MediaBoss Television parking lot and decided to hop on stage with them, “I don’t think they were surprised when I jumped off and jumped up on stage. I sang two thirds of [Sharp Dressed Man] and I was just kind of like, ‘I gotta go!’ And I jumped back on the road and ran.”

Unfortunately, Cheever wasn’t able to finish in 2013 due to the tragedy at the finish line. He and his running buddy from Nashoba Learning Group were almost in Boston when looks of concern began to show on fellow runners who had their phones and spectators, “We had no where to go, we weren’t going to get off the road and hop in our cars and drive away. We just, kind of continued to run, looking for updates from people on the side of the road, or a police officer.” Cheever and his friend safely made it home hours later.

In 2014, Cheever was given a bib for the Boston Marathon from the Nashoba Learning Group again (everyone who wasn’t able to finish in 2013 had the opportunity to run in 2014). Happy to have the rare second chance, Cheever ran down Waverly with his friends and family cheering him on again, this time to the finish. He did, however, make one stop along the way.

“I just wanted to say hello to them, they weren’t even in the middle of playing. When (lead-singer) Tony saw me he was like, ‘Hey let’s do a song!’ and I said, ‘Are you ready?’ and he said, ‘We’ll be ready right now!’”

Cheever said performing with Tester for a second year was a lot of fun, especially watching other runners turning their heads towards the stage and realizing that it was one of them up there.

While performing in the 6 Mile Moment was a huge highlight for Cheever, running down Boylston with the finish line in sight was a moment he said you’d have to experience to understand.

“That last corner was everything, ‘Ah this is what I ran for.’ Everybody’s a rock star in that last ¾ of a mile stretch.”

Check out Brendan’s bandit performance in our highlight reel from last year!

MediaBoss Television Web Series Tandem Bike Cops Wins Awards at LA Web Fest

07-April-2015FRAMINGHAM, MA – The Web series Tandem Bike Cops produced by Framingham based MediaBoss Television, took home two LA Web Fest awards Saturday in the highly contested, comedy category this weekend. Tandem Bike Cops follows the crime fighting antics of two rookie officers in a police department with no budget, set in a fictitious western Massachusetts town called Boone.

Actor/Comedian/Radio Host, Chris Zito was awarded ‘Outstanding Supporting Actor’ for his role as Lt. Lou Tenant and Actress/Model Rachel Seeker was awarded ‘Outstanding Supporting Actress’ for her role as Investigator Rachel Foxxx. Rachel and Chris perform dramatically in a series of very ‘over the top’ comedy scenes.

“I’m blown away! We had so much fun and everyone was so funny in this cast,” Zito said. “Thanks to Ian Barrett and Erin Hayes and everyone at MediaBoss. God Bless the Internet and these United States of America!”

I’m really proud of the entire cast and the studio, it was a lot of hard work to get Season One of Tandem Bike Cops out,” said MediaBoss Creative Director, Ian Barrett. “We’ve gotten excellent feedback and next season looks to be even better than we imagined, we are truly fortunate.

“I could not be happier to be involved with Tandem Bike Cops,” said Seeker. “The characters are all unique and that’s part of what really makes it work. When you love what you do and it doesn’t feel like work, that’s when you’re doing what you were meant to do! Can’t wait to shoot Season Two!”

The initial concept of Tandem Bike Cops was brought to MediaBoss by Funny It Up Productions, a comedy group based in Framingham, MA. MediaBoss expanded the concept and added a supporting cast and guest characters and took over the production of the series.

“I’m really proud of the entire cast and the studio, it was a lot of hard work to get Season One of Tandem Bike Cops out,” said MediaBoss Creative Director, Ian Barrett. “We’ve gotten excellent feedback and next season looks to be even better than we imagined, we are truly fortunate.”

Christian Boudreau and Richie Montuori star as the Tandem Bike Cops. The first three episodes of Tandem Bike Cops Season One are available online.

Full Release Here…

 

A Roast of Roasters Roasting Roasters

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Erin Hayes

Erin's a producer, writer and content lover. Oh, and she's the CEO of MediaBoss.
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It was a Roast for roasting Roasters, also Justin Bieber was there.

Is it just me or is the name that follows “The Roast of” just a celebrity endorsement to get millions of people to watch comedians make fun of each other? Now, this is not something I am opposed to, which is why I decided to highlight the best Roasters Roasting Roasters jokes of the night.

Kevin Hart
“Martha do us a favor and put your ankle bracelet on vibrate so we don’t have no problems.”

Pete Davidson
“I’ve been watching these roasts since I was 9 and what’s happening to you Jeff? You look like someone put Seth Rogen in the microwave.”

“Martha’s so old her first period was the Renaissance.”

“You might know Ludacris from your Mom’s ‘That’s What I Call Music’ CD.”

“Let’s give it up for Shaq! Thanks for being here and taking a break from throwing barrels at Super Mario…I’m sorry, please don’t eat me.”

Natasha Leggero
“You know Kevin is actually going to be on the next season of Game of Thrones, he’s playing Peter Dinklage’s shadow.”

“Kevin has a Napoleon complex. Kevin, Napoleon was the leader of France. Ludacris, France is in Europe. Justin, Europe’s a continent. Shaq, a continent is not a free breakfast.”

“When I first met Hannibal I was like, ‘You are going to be a star’ and when I first met Kevin I was like, ‘No, I don’t want to buy a candy bar to support your local after school program.’”

“Snoop you look like Shaq’s skeleton.”

Shaq
“Jeff, how am I the one who played 19 seasons, but you’re the one who looks like he took 20 years of elbows to the face?”

Jeff Ross
“Martha Stewart’s here because Paula Deen refused to sit with this many black folk.”

“Snoop…you look like a retired WNBA player.”

Hannibal Buress
“It’s good to see Comedy Central diversifying its talent with whatever race Pete Davidson is. You just look vague man…I don’t like it. I don’t like your face at all. You seem like a nice person, but when I talk to you I don’t have fun.”

“Natasha Leggero is here, which means right now there’s a bachelor party discovering that their cake is empty.”

Martha Stewart
I would list her jokes, but in true Martha fashion, they are all NSFW.

Justin Bieber came to his own defense at the end stating, “What do you get when you give a teenager $200 million? A bunch of has-beens calling you a lesbian for two hours.”

A special guest also supported the wild ways of the Biebs.

All About That Bass…And Justice For Jason

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Erin's a producer, writer and content lover. Oh, and she's the CEO of MediaBoss.
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All About That Bass singer, Meghan Trainor, is currently on a country and worldwide tour, which has music fans with bass on the mind. It’s no coincidence that sound mixer for the 1988 Metallica album …And Justice For All, has just revealed a major secret about the bass presence, or lack thereof, on the album.

Steve Thompson, has been the center of accusations for the almost completely inaudible bass levels of Jason Newsted for the past 27 years. Fans have gone so far as to remix the album themselves to highlight his performance. In a recent interview, Thompson revealed that it was actually drummer of Metallica, Lars Ulrich, who was responsible. His conversation with Ulrich went as follows, “’See the bass guitar?’ and I said, ‘Yeah, great part, man. He killed it.’ He said, ‘I want you to bring down the bass where you can barely, audibly hear it in the mix.’”(Full interview here) Bringing down the bass coincided with bringing up the…drums of course!

You can listen to one of the remixes that provides justice for poor bassist Jason, below.

If you’re like me and don’t know anything else about Metallica, you may find yourself critiquing it in a different way…it could use a little more cowbell.